Internet Marketing

Don't get misled, social media won't help you make money... at least not directly. Yes, in order for a site or business to become profitable and expand, it needs a core group of endorsers who will recommend it to friends and make purchases. However, most small businesses have no reason to be managing a facebook fan page or a twitter stream. They often become more of a distraction than a positive advertising outlet (most of these social services were meant for entertainment purposes.) It is important to understand why your business is utilizing facebook, so you can utilize it to its full advertising potential.

SEARCH ENGINE — LOCAL SEARCH

Small business need to be much more efficient and precise with their online presence and marketing expenditure. Three ways to get your company online, quickly and effectively is to submit your business to: Google Local, Yahoo Local & Bing Local. All three of these services are free and show up in there respective organic search results. You can view examples of this below. For more information, contact me.

LANDING PAGE BENEFITS

Many small businesses don't have the excess capital or company resources to create a fully functional 4 – 6 page web site. When this is the case, I advise many clients to consider building a landing page. In essence, a landing page is simply just a "home page" and possibly a contact page. The reason this is such an attractive option to many clients is that they don't have to come up with fluff in order to fill many of their site's pages, and most importantly, it costs significantly less.

More often, you see web sites that seem to have many more pages than they actually need. From frequently asked question pages with little content, to news sections that haven't been updated since 1997. While you make the decision to get your business online... don't get talked into something you don't need. For more information, you can contact me for a free consultation.

SOCIAL NETWORKING BENEFITS

Using social networking outlets for marketing and advertising purposes costs $0.00 to set-up. These social platforms (Facebook, Twitter etc.) provide developers free tools that allow unique integration with web sites and blogs. Utilizing the benefits of having an extended online relationship with your customers, clients or fans through social media is becoming an important factor in online marketing strategies.

“ Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later ” — Business Week
“ Facebook, has 200,000,000 – number of active users ” — The Future Buzz
“ 11,310,475,000 – number of Tweets to date ” — Gigatweet
“ 346,000,000 – number of people globally who read blogs ” — ComScore